Company History of Napoleon Grills


Napoleon Grills traces its origin to 1976 when Wolfgang Schroeter founded Wolf Steel Ltd. in Barrie, Ontario, Canada. Initially, the company specialized in steel fabrication, focusing on producing wood stoves. Driven by a vision for high-quality, innovative heating solutions, Schroeter quickly built a reputation for exceptional craftsmanship and customer service.

In the 1980s, Wolf Steel expanded into high-efficiency gas fireplaces, becoming popular among homeowners seeking modern and efficient heating options. This dedication to innovation laid the groundwork for the company’s eventual entry into the outdoor grill market.

The Launch of Napoleon Grills

In 1981, Napoleon Grills launched as a dedicated product line within Wolf Steel Ltd., allowing the company to diversify into outdoor cooking. Inspired by Napoleon Bonaparte, the brand name embodies strength, innovation, and leadership. The first Napoleon Grill featured a unique cast iron design with a built-in oven, immediately setting it apart from competitors. This focus on luxury, functionality, and durability helped Napoleon Grills rapidly gain popularity among enthusiasts.

Expansion and Technological Innovation in the 1990s

The 1990s marked a period of expansion and innovation for Napoleon Grills. During this time, the company introduced infrared grilling technology, allowing for faster cooking and more even heat distribution. Infrared burners not only addressed common grilling issues like flare-ups but also offered precise temperature control, essential for achieving professional-quality searing.

Napoleon Grills expanded its reach internationally, establishing a presence in Europe, Australia, and Asia. This decade solidified the brand’s reputation as a leader in grilling innovation and quality, helping Napoleon secure a loyal customer base worldwide.

Global Recognition and Growth in the 2000s

By the early 2000s, Napoleon Grills had emerged as a global leader in premium outdoor cooking appliances. The Prestige series, launched in the late 1990s, received widespread acclaim for its stainless steel design, high performance, and versatility. With features like multiple burners, rotisserie capabilities, and advanced heat distribution, the Prestige series brought restaurant-quality grilling to home users.

In 2004, the brand introduced the LIFT EASE™ roll-top lid, enhancing the ease of opening and closing the grill. This small yet impactful improvement further cemented Napoleon’s position as a company attentive to customer experience and product innovation. The brand's expanding international presence and continued product advancements earned it numerous awards throughout the decade.

Technological Advancements in the 2010s

The 2010s saw rapid technological advancements for Napoleon Grills as the brand embraced smart technology in response to growing consumer demand. Grills equipped with Bluetooth and Wi-Fi connectivity allowed users to monitor and control temperatures remotely, a particularly useful feature for low-and-slow cooking techniques.

This decade also saw the launch of the Prestige PRO™ Series, which showcased Napoleon’s expertise in design and engineering. Models like the Prestige PRO 825 featured premium additions such as interior and proximity lighting, as well as SIZZLE ZONE™ infrared burners, delivering an unparalleled grilling experience. Napoleon’s commitment to environmental sustainability became evident as the brand enhanced efficiency to minimize gas consumption and emissions, appealing to eco-conscious consumers.

Napoleon Grills Today: A Continued Legacy of Excellence

Today, Napoleon Grills is a leading global brand, synonymous with innovation, quality, and customer satisfaction. The company offers a comprehensive range of gas, charcoal, and portable grills, as well as outdoor kitchen solutions. With a distribution network spanning over 50 countries, Napoleon is a household name for grill enthusiasts and professionals alike. The brand’s dedication to research and development ensures it remains at the forefront of the industry, consistently meeting and exceeding customer expectations.

A robust warranty program underscores Napoleon’s commitment to durability and reliability, giving customers confidence in their purchases and reinforcing the brand’s reputation for quality craftsmanship.

Conclusion: The Timeless Legacy of Napoleon Grills

From its modest beginnings in steel fabrication to its current status as an industry leader, Napoleon Grills exemplifies a legacy of innovation, quality, and performance. With a history grounded in craftsmanship and a future propelled by technological advancement, Napoleon Grills sets the standard for premium outdoor cooking equipment.

As the brand moves forward, its commitment to enhancing the outdoor cooking experience remains unwavering, ensuring Napoleon Grills will continue to lead the market for years to come.